What’s the plot? That’s the question every marketer is trained to answer. The timeline. The launch. The announcement. The metric to hit. The feature to unveil. The call to action to place like a flag at the summit. And that’s how brand storytelling becomes a sequence of events. Structured, yes, but strangely empty. We know…
Not all journeys are about conquest. Some are about surrender. Some begin at zero. Opening the gate. The Fool, not the Hero Marketing loves a mountain. The Hero’s Journey with its cinematic arcs, tidy trials, and triumphant returns, has ruled brand storytelling for decades. From Silicon Valley pitch decks to solopreneur origin stories, we’ve been…
A story is never just about events. It’s about movement through change. That’s what makes it useful in marketing and why we still reach for the hero’s arc, even when it doesn’t quite fit. Every time the Hero’s Journey is declared passé, it stages a comeback. Rebranded. Repurposed. Recast. From origin stories on startup landing…
If your marketing failed, maybe it wasn’t the idea. Maybe it was the storytelling. “Fail fast” left out the best part We’ve absorbed the Silicon Valley gospel like scripture: Fail fast. Fail often. Learn and move on. The part they forgot to teach us was what to do with all that failure. So, we bury…
We use a handful of cookies and scripts to make this site run, to understand what's working (and what's not), and, if you let us, occasionally whisper a well-placed ad your way.
You're in charge. Pick what you're okay with below.