The cursor blinks like it’s mocking you. Your brain is a browser with fifty tabs and zero music playing. Everything you try sounds like it was ghostwritten by LinkedIn in a coma. You’ve done this before. Written the posts, launched the thing. Pulled magic out of half a sentence and a deadline. But lately? Nothing…
“Murder your darlings”, goes the saying. A phrase born in literature, but one that belongs just as much to branding and business. The greatest brands, like the greatest books, aren’t defined by what they include. They are defined by what they have the courage to leave out. The phrase, often attributed to William Faulkner, origins…
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