Don’t let the scroll fool you. Micro-content wants shape. It wants to move, surprise, resolve. Even a 20-second story can make people feel. The myth of “too short for story” The scroll is doom.The tap, instant, brutal.The swipe, unconscious. None of this means people don’t want a story. In fact, the shorter the content, the…
We don’t crave novelty. We crave resolution. You rolled your eyes. Another Hero’s Journey. Another three-act story arc. Another startup founder sharing how rock bottom was actually the best thing that ever happened to them. In a marketing world obsessed with breaking the rules, there’s a new kind of cliché: the one where we dismiss…
Motion isn’t meaning. Shape is. Things are moving. Your business is pivoting. Your content is being posted. Your strategy is shifting, launching, optimizing, reacting. But is it moving in a way that matters? Motion without shape isn’t strategy. It’s just noise with good branding. The difference between a marketing machine that builds trust and one…
Most brands celebrate the peak. Few ask what comes after. But real loyalty, legacy, and resonance live in the sequel. Not int he climax. In the aftermath. After the (story) arc We’re taught to love a good return. The hard-won resolution. The satisfying full circle. The mountaintop moment where the air is thin and everything…
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