The myth of “too short for story” What is a micro-arc? Micro-arcs that hit hard Rovio’s Angry Birds “Level Up” shorts Too Good To Go’s zero-waste surprise Notion’s dashboard demos Duolingo’s push notification LinkedIn carousel posts telling micro-stories How to build a micro-arc without losing the plot Where micro-arcs work best Arc is more than…
The shape of meaning The arc at work So why do they still work? But isn’t that… predictable? The arc in your brand An arc is an ancient compass Want to try this?
What is an arc? Let’s get literal for a second Arcs in the wild. Real examples across media Why brands should use arcs (even in micro-moments) The arc is how we move an idea through resistance. Without resistance, there is no shape. Without shape, there’s no story. What an arc is not What happens when…
After the (story) arc The forgotten half of the Heroine’s Journey Why brands need a post-journey strategy Mapping the post-heroine arc for brands 1. Return with a secret 2. Reckoning with the familiar 3. Rebuilding trust from a new place 4. The second offering What it all looks like in practice Brand storytelling doesn’t end…