Don’t let the scroll fool you. Micro-content wants shape. It wants to move, surprise, resolve. Even a 20-second story can make people feel. The myth of “too short for story” The scroll is doom.The tap, instant, brutal.The swipe, unconscious. None of this means people don’t want a story. In fact, the shorter the content, the…
Every story is a choice, but most storyteller’s don’t admin they’re making one. The question is: what are you choosing to reveal and what are you leaving out? Let’s begin with the lie. Not the one where you invent clients out of thin air. Not the dramatic glow-up story with three filters and business class…
You scroll through your inbox. Your feed. Your LInkedIn notifications. A flood of messages compete for your attention. But do any of them matter? “Buy now.”“Sign up today.”“Download this freebie.” They all blur together. Transactional. Forgettable. But what if marketing didn’t feel like an order? What if it felt like an invitation? Marketers have obsessed…
You’re not new to business, so why does your marketing feel stale? I mean, you’ve built something real. Your business isn’t a fleeting side project—it’s an established brand with a reputation. You have the experience. You have the clients. You’ve done the hard part. So why does it feel like no one is paying attention?…
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