The myth of “too short for story” What is a micro-arc? Micro-arcs that hit hard Rovio’s Angry Birds “Level Up” shorts Too Good To Go’s zero-waste surprise Notion’s dashboard demos Duolingo’s push notification LinkedIn carousel posts telling micro-stories How to build a micro-arc without losing the plot Where micro-arcs work best Arc is more than…
Fiction knows this. Marketing pretends not to The narrator is always constructed (yes, even yours) Shaping is not the same as deceiving Transparency beats illusion (but you still get to perform) Bonus prompt: Reverse-engineer the lie
The shift. What is a Call to Adventure in storytelling? CTA vs. Call to Adventure, what’s the difference? CTA Call to Adventure A CTA asks for a response. A Call to Adventure offers a transformation. “Subscribe to our newsletter” “Your brand’s next chapter starts here” “Get 10% off today” “Join a movement that changes the…
They’re not necessarily posting more. They’re telling better stories. Why your marketing feels stale (and what to do about it) The power of conflict and resolution in story-driven marketing How to use conflict to build connection Creating a brand story that sticks, a framework The brand storytelling formula From passive content to active connection. Engaging your…