Storytelling in marketing: transforming a Call to Action into a Call to Adventure
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From Call to Action to Call to Adventure. What storytelling teaches us about marketing

You scroll through your inbox. Your feed. Your LInkedIn notifications. A flood of messages compete for your attention. But do any of them matter? “Buy now.”“Sign up today.”“Download this freebie.” They all blur together. Transactional. Forgettable. But what if marketing didn’t feel like an order? What if it felt like an invitation? Marketers have obsessed…

The Mirror Moment and other storytelling elements to boost your brand narrative and marketing
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From invisible to unforgettable. How to use storytelling to elevate your brand

You’re not new to business, so why does your marketing feel stale? I mean, you’ve built something real. Your business isn’t a fleeting side project—it’s an established brand with a reputation. You have the experience. You have the clients. You’ve done the hard part. So why does it feel like no one is paying attention?…