Joy as the original UX design The optimization hangover Rethinking the brief: from hook to lift Joy as compass Choose joy in the design process The strategic imperative of joy
What is an arc? Let’s get literal for a second Arcs in the wild. Real examples across media Why brands should use arcs (even in micro-moments) The arc is how we move an idea through resistance. Without resistance, there is no shape. Without shape, there’s no story. What an arc is not What happens when…
Emotional truth vs. factual distortion Red flags. When story becomes strategy without soul 1. Trauma-trigger marketing 2. The testimonial trap 3. The false founder myth 4. Borrowed voices, misused power The literary ethics of copywriting The ethical storytelling checklist (save this) The ethical freebie or, why the Mad Libs Workbook doesn’t manipulate The stories you…
The decline of personal connection in marketing What makes a great brand love letter? 1. Authenticity: speak from the heart 2. Vulnerability: share the imperfect, not just the perfect 3. Emotional resonance: make them feel something 4. Personalization: make it feel like it’s meant just for them 5. Consistency: a one-time love letter isn’t enough…