The Dark Night of the Soul can be scary for fictional characters, individuals, and brands alike, like the face of this ghost in the dark.
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The Dark Night of the Soul in marketing. Why you must break before you rebuild

ByJohanna

At first, everything worked. The engagement was steady. The revenue followed. The strategies that once felt sharp and innovative became routine. Predictable, even easy. There was a time when your brand had momentum. A time when marketing felt like forward motion, not just maintenance. But then something shifted. The audience stopped responding the way they…

POV marketing concept explained with an image of virtual reality disrupting one's perception.
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POV: This blog just changed the way you see marketing

ByJohanna

POV: You’re reading this sentence, but I’m the one controlling where your thoughts go next. You think you’re skimming. Browsing. Consuming content like you always do. But that’s not what’s happening. Right now, I’m shaping how you experience this moment.Right now, I’m shifting how you think about marketing.Right now, I’m inside your head, flipping switches,…