You don’t need a murder to build mystery, but it helps if something feels hidden. Some of the most compelling marketing today borrows from Only Murders in the Building. From true crime podcasts. From TikTok rabbit holes and subreddits where users obsess over fictional characters as if they were forensic evidence. I mean, let’s face…
What’s the plot? That’s the question every marketer is trained to answer. The timeline. The launch. The announcement. The metric to hit. The feature to unveil. The call to action to place like a flag at the summit. And that’s how brand storytelling becomes a sequence of events. Structured, yes, but strangely empty. We know…
Zeus had lightning. You have… a PDF lead magnet. It’s not that practical offers don’t work, but they tend to forget where they came from. Somewhere along the path from oracle bones to Google Slides, we turned stories into strategies and prophecies into KPIs. Marketing became a spreadsheet. The gods fell silent under the weight…
What if your call-to-action chased your audience into literal motion instead of just inviting clicks? The best stories don’t wait. They run toward you. Welcome to the apocalypse (It’s branded) You’re running. Your legs ache, your breath is uneven. In your ears: Static. Crackle. Panic. “Runner 5, they’re behind you. Faster. NOW.” It’s the Zombies,…
Don’t let the scroll fool you. Micro-content wants shape. It wants to move, surprise, resolve. Even a 20-second story can make people feel. The myth of “too short for story” The scroll is doom.The tap, instant, brutal.The swipe, unconscious. None of this means people don’t want a story. In fact, the shorter the content, the…
Not all journeys are about conquest. Some are about surrender. Some begin at zero. Opening the gate. The Fool, not the Hero Marketing loves a mountain. The Hero’s Journey with its cinematic arcs, tidy trials, and triumphant returns, has ruled brand storytelling for decades. From Silicon Valley pitch decks to solopreneur origin stories, we’ve been…
Most brands write themselves into the story like they’re Iron Man. But no one likes a hero who won’t stop monologuing about their own brilliance. Especially when what your customer actually needs is a J.A.R.V.I.S. Brand storytelling has become a strange kind of theatre. Everyone wants to be the protagonist, the visionary, the world-changer. And…
A story is never just about events. It’s about movement through change. That’s what makes it useful in marketing and why we still reach for the hero’s arc, even when it doesn’t quite fit. Every time the Hero’s Journey is declared passé, it stages a comeback. Rebranded. Repurposed. Recast. From origin stories on startup landing…
We don’t crave novelty. We crave resolution. You rolled your eyes. Another Hero’s Journey. Another three-act story arc. Another startup founder sharing how rock bottom was actually the best thing that ever happened to them. In a marketing world obsessed with breaking the rules, there’s a new kind of cliché: the one where we dismiss…
Motion isn’t meaning. Shape is. Things are moving. Your business is pivoting. Your content is being posted. Your strategy is shifting, launching, optimizing, reacting. But is it moving in a way that matters? Motion without shape isn’t strategy. It’s just noise with good branding. The difference between a marketing machine that builds trust and one…
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